# Erman Yaman > Erman Yaman is a product leader in Austin, TX with 15 years taking B2B and enterprise platforms from concept to market and a hands-on practice in AI-native product development. He leads eCommerce product and UI/UX at McLane, a Berkshire Hathaway company, and founded ValuFact, an AI financial-intelligence platform. Key facts: - Name: Erman Yaman - Current role: Senior Product Manager, eCommerce & UI/UX at McLane Company (a Berkshire Hathaway company), since February 2026 - Also: Founder, Product & Engineering Lead of ValuFact (https://valufact.com), an AI-native financial-intelligence platform, since October 2025 - Location: Austin, TX, United States - Focus areas: AI-native product development; Generative AI products; Large language model (LLM) integration; AI evaluation and governance; AI-assisted prototyping; Product strategy; Product management; B2B eCommerce; Enterprise SaaS; UX design; Product operations; Financial data products - At a glance: 15 yrs (Building products); 14 (Products taken to market); 1–2 wks (UI design cycles with AI prototyping); 20% (Of revenue from a practice I built) - Education: Master of Advanced Management, Yale School of Management (2018); MBA, Koç University Graduate School of Business (2017); BA, Economics, Anadolu University (2008) - Contact: erman@yaman.us · LinkedIn https://www.linkedin.com/in/ermany/ - Availability: not taking consulting work; open to conversations with product leaders, founders and B2B teams ## Experience - **Senior Product Manager, eCommerce & UI/UX, McLane Company** (Feb 2026 – Present, Austin, TX): Own product strategy, roadmap and customer experience for McLane360, the unified B2B customer platform, leading a team of one Product Owner and two UI/UX leads. - **Founder, Product & Engineering Lead, ValuFact** (Oct 2025 – Present, Austin, TX): Conceived and built an AI-native financial-intelligence platform end to end: product strategy, UX, architecture, SEC data pipelines, APIs and production operations. - **Global Product Director, Frumatic** (2019 – Feb 2026, Austin, TX · remote): Directed product strategy and delivery for 11 client products across four countries, leading two Product Managers and two UI/UX Designers alongside distributed engineering teams. - **Head of Product, Storia Inc.** (2019 – 2020, Istanbul, Turkey): Led the pivot to an interactive user-generated-content platform on a startup budget, refocusing the company on two markets. - **Marketing Programs Manager, Tuyap Exhibitions Group** (2015 – 2017, Istanbul, Turkey): Identified, developed and commercialized B2B digital services, coordinating software, BI, IT and commercial teams. - **Product Development Specialist, Kale Industries Holding Co.** (2014 – 2015, Istanbul, Turkey): Translated customer research across 12 cities into pricing and go-to-market strategy for two category-defining launches with ~$250M in projected revenue. - **Consumer Electronics Product Manager, Arena Computers Inc.** (2011 – 2014, Istanbul, Turkey): Owned market analysis, portfolio and pricing strategy for the consumer-electronics category. Full timeline: https://erman.yaman.us/experience/ ## Case studies - [McLane360](https://erman.yaman.us/projects/mclane360/) (Launched August 2026 · Six-month delivery): Led eCommerce product and UI/UX for McLane360 with a team of one Product Owner and two UI/UX leads, shaping the ordering experience from the ground up and helping bring McLane’s unified customer platform to market. - [ValuFact](https://erman.yaman.us/projects/valufact/) (Oct '25 – Present): AI-native financial-intelligence platform that turns SEC filings into plain-English summaries, standardized financials, scores and screens for 9,000+ public companies. - [Frumatic DMS](https://erman.yaman.us/projects/frumatic-dms/) (Jan '22 – Feb '26): Smart, ultra-flexible, and connected SaaS platform that streamlines auto dealership management. ## Achievements - [6 months Concept to Launch](https://erman.yaman.us/projects/mclane360/): McLane360: From Product Vision to Customer Launch in Six Months. Role: Senior Product Manager - [1,270% User Growth](https://erman.yaman.us/achievements/pivot-bootstrapping-storia/): A Pivot & Bootstrapping Story: 90K to 1.2M Visitors in One Year. Role: Head of Product - [73% Throughput Growth](https://erman.yaman.us/achievements/product-ops-frumatic-velocity/): Product Operations Management: 73% Velocity Increase in 6 Months. Role: Global Product Director - [103% Pageview Growth](https://erman.yaman.us/achievements/corporate-website-renewal/): Aligning an EVP and Seven Department Heads on One Roadmap: 103% Pageview Growth. Role: Strategy lead, team of four ## How I lead - [Product Strategy](https://erman.yaman.us/expertise/product-strategy/): I take products from concept to business case to market, decide where AI genuinely changes the product, and make the trade-offs that keep a roadmap honest. - [Product Operations](https://erman.yaman.us/expertise/product-operations/): I build the operating rhythm a product organization runs on: steering, planning, shared standards, visible delivery and AI-assisted ways of working. - [UX & Product Experience](https://erman.yaman.us/expertise/ux-product-experience/): I treat experience as the product: shared design standards, AI-assisted prototypes built in code, and satisfaction measured against a target. ## Insights - [Strategy: The Art of Not-Choosing](https://erman.yaman.us/insights/strategy-the-art-of-not-choosing/) (April 2, 2023): Imagine yourself on a small boat with ten holes leaking water, but you only have enough material to cover seven. The key to reaching shore lies in deciding which holes to cover... - [An Introductory Guide to UX Workshop Activities](https://erman.yaman.us/insights/ux-workshop-activities/) (March 14, 2023): User Experience workshops bring together designers, stakeholders, and users to collaborate on creating and refining exceptional digital products... - [Key Characteristics of a Top-Notch Software Development Company](https://erman.yaman.us/insights/key-characteristics-software-dev-company/) (March 1, 2023): Drawing on my experience collaborating with software development companies for over a decade, here are my insights on what to consider when seeking a services provider... ## Optional - [Full profile with every role's results and skills](https://erman.yaman.us/llms-full.txt) - [Sitemap](https://erman.yaman.us/sitemap-index.xml)