Achievements

Other Achievements

FRUMATIC (Monaco-based Software Development Company)	Austin, TX, USA
Global Product Director	2019 – Present

• Successfully delivered 11 client projects across 4 countries by managing multiple product management, design, and development teams; steadily grew company’s project throughput 26% each year between 2020 and 2022
• As a product strategy consultant for a Nordic telecom conglomerate, I developed a strategy framework and an action plan incorporating stakeholder alignment, UX research, and market analysis to establish the product roadmap for their corporate website, achieving a 103% pageview growth in 7 months.
• Ensured scalability by creating frameworks and templates for understanding user needs, defining user stories, product requirements, and development tasks resulting in a 57% velocity increase per sprint (122sp -> 192sp)

STORIA INC. (San Francisco-based Digital Media Startup)	Istanbul, Turkey
Head of Product	2019 – 2020

• Transformed the product into an interactive user-generated content platform by leading development and design teams; achieved 34% user growth (1.7M users) and 148% pageview increase (17.2M pageviews)
• Developed a points-and-ranking system by analyzing business value of posts, comments, likes, and views; increased pageviews per session by 313% and average session duration by 156% while reducing the bounce rate by 73%

TUYAP EXHIBITIONS GROUP (JV partner of Reed Exhibitions UK)	Istanbul, Turkey
Marketing Programs Manager	2015 – 2017

• Managed the largest indoor navigation project in Turkey, expanded behavioral data sources by allowing real-time movement data to be gathered on venue with iBeacons covering 1.3M ft²; project was used as case study in Globex 2017 Report by AMR
• Led development of multi-platform software to digitalize Tuyap’s services and establish a new revenue channel by coordinating Software, BI and IT teams; generated $1.5M digital service revenue in 2016 without capital investment
• Directed development of B2B recommendation algorithm and systems to offer exhibition visitors an easier way to find relevant business partners; improved Net Promoter Score by +29, customer satisfaction by +18% on two pilot exhibitions

KALE INDUSTRIES HOLDING CO. (Leading Hardware Manufacturer in Turkey)	Istanbul, Turkey
Product Development Specialist	2014 – 2015

• Administered market research in 12 cities to better understand consumer journey and needs; developed insights, determined optimal price point and provided a go-to-market strategy for 2 new category-defining products with ~$250M projected revenue
• Led product development by facilitating collaboration among departments and representing the voice of customers; influenced innovation strategy, contributed to the production, and improvement of 40 products,

ARENA COMPUTERS INC. (Tech. Distribution Company)	Istanbul, Turkey
Consumer Electronics Product Manager	2011 – 2014

• Analyzed CE market, implemented a new pricing strategy; achieved 41% revenue growth, Y/E 2011: $10.8M – 2013: $15.2M, for CE category, more than double overall company growth rate