Full-Stack
Product Leader.
I take B2B and enterprise platforms from concept to market, and build the teams, standards and operating rhythm that keep them shipping. Most recently: McLane360, a unified customer platform our team took from concept to launch in six months, and ValuFact, an AI-native financial-intelligence product I built end to end.
- Building products
- 15 yrs
- Products taken to market
- 14
- Countries
- 4
- Of revenue from a practice I built
- 20%
Experience
Fifteen years, from pricing a product category to building product and UX teams, guided by one principle: build things that deliver undeniable value.
- Yale School of Management · Master of Advanced Management
- Koç University Graduate School of Business · MBA
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Feb 2026 – Present · Austin, TX
Senior Product Manager, eCommerce & UI/UX
McLane Company · a Berkshire Hathaway company
Own product strategy, roadmap and customer experience for McLane360, the unified B2B customer platform, leading a team of one Product Owner and two UI/UX leads.
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Oct 2025 – Present · Austin, TX
Founder, Product & Engineering Lead
ValuFact · independent venture
Conceived and built an AI-native financial-intelligence platform end to end: product strategy, UX, architecture, SEC data pipelines, APIs and production operations.
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2019 – Feb 2026 · Austin, TX · remote
Global Product Director
Frumatic · Monaco-based software development company
Directed product strategy and delivery for 11 client products across four countries, leading two Product Managers and two UI/UX Designers alongside distributed engineering teams.
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2019 – 2020 · Istanbul, Turkey
Head of Product
Storia Inc. · San Francisco-based digital media startup
Led the pivot to an interactive user-generated-content platform on a startup budget, refocusing the company on two markets.
Expertise
How I lead strategy, operations and product experience.
Product Strategy
I take products from concept to business case to market, and make the trade-offs that keep a roadmap honest.
Product Operations
I build the operating rhythm a product organization runs on: steering, planning, shared standards and visible delivery.
UX & Product Experience
I treat experience as the product: shared design standards, prototypes built in code, and satisfaction measured against a target.
Key Achievements
Data-driven results across enterprise and consumer products.
Concept to Launch
Beta to public launch | McLane Engage, Aug '26
ROLE
Senior Product Manager
ORGANIZATION
McLane Company
a Berkshire Hathaway company
CATEGORY
Product Strategy, eCommerce, UI/UX
User Growth
Feb '19 vs Feb '20 | 89K to 1.2M monthly users
ROLE
Head of Product
ORGANIZATION
Storia, Inc.
San Francisco-based digital media startup
CATEGORY
Product Strategy & Operations, UX Design
Throughput Growth
in 6 months | Oct '22 – Mar '23
ROLE
Global Product Director
ORGANIZATION
Frumatic
Monaco-based software development company
CATEGORY
Product Operations
Pageview Growth
in 7 months | results Jun '22 – Jan '23
ROLE
Strategy lead, team of four
ORGANIZATION
A Nordic telecommunications conglomerate*
10+ companies · engagement May–Jul 2021
CATEGORY
Product Strategy
*Company name withheld under NDA.
Selected Projects
A showcase of recent product strategy and execution.
McLane Engage 2026 · Grapevine, Texas
Latest launch · August 2026
McLane360
From product vision to customer launch in six months.
Led eCommerce product and UI/UX for McLane360 with a team of one Product Owner and two UI/UX leads, shaping the ordering experience from the ground up and helping bring McLane’s unified customer platform to market.
- From vision to public launch
- 6 months
- Customer satisfaction · post-event
- 4.13 / 5
- Teammate satisfaction · post-event
- 4.45 / 5
- Order revenue · first six weeks
- $37M
ValuFact
Oct '25 – Present • Austin, TX
AI-native financial-intelligence platform that turns SEC filings into plain-English summaries, standardized financials, scores and screens for 9,000+ public companies.
Frumatic DMS
Jan '22 – Feb '26 • Finland · Frumatic, Monaco
Smart, ultra-flexible, and connected SaaS platform that streamlines auto dealership management.
A Banking App for GenZ*
Apr '22 – Aug '22 • UK
A banking app for GenZ that encourages positive money habits and rewards those who embrace them.
Price Prediction & Market Insights
Feb '22 – Mar '22 • Finland
Analytics toolkit that accurately estimates car market values and displays competitor inventory details.
Mental Wellbeing Platform*
Nov '20 – Feb '22 • Finland
Mental well-being apps with conversational assessments, knowledge base, and live chat features.
Donations App
Jan '20 – Oct '21 • UK
Open banking app that rounds up spending and automatically donates to preferred charities.
3D Cabinet Designer
Aug '20 – Dec '21 • Finland
Browser-based 3D cabinet configurator detecting part compatibility and sending orders to the factory.
HORECA Booking Platform
Apr '22 – Dec '22 • France
Suite of web and mobile apps for restaurants, cafes and clubs to manage bookings and customers to make reservations.
Camping Platform
Feb '22 – Mar '22 • France
A camping platform that allows camp-sites to manage their inventory and campers to book spaces effortlessly.
Beauty Services Platform
Feb '22 – Mar '22 • France
Web platform allowing beauty service providers to manage bookings, services, availability, and payments.
8 more client products delivered by the Frumatic product and UX team I led, 2020–2022.
Key Strengths
Self-Sufficient
Most can tell what needs to be done; a few can show how. I prototype in code and have shipped production features myself, and I build teams that work the same way: our AI-assisted prototyping practice at McLane cut UI design cycles from months to one to two weeks.
Resourceful
I accomplish more with less, and I buy before I build until an idea is validated. At Storia that meant growing past a million monthly users on a startup budget; at Frumatic it meant turning an in-house UX capability into a service line that brought in 20% of 2022 revenue.
Analytical
I decide with evidence and set the bar before the result is in: satisfaction targets for launches, pre-registered acceptance tests for models, and a plain rule instead of AI wherever the rule measures better.
Insights
Thoughts on strategy, design, and development.
Strategy: The Art of Not-Choosing
Imagine yourself on a small boat with ten holes leaking water, but you only have enough material to cover seven. The key to reaching shore lies in deciding which holes to cover...
An Introductory Guide to UX Workshop Activities
User Experience workshops bring together designers, stakeholders, and users to collaborate on creating and refining exceptional digital products...
Key Characteristics of a Top-Notch Software Development Company
Drawing on my experience collaborating with software development companies for over a decade, here are my insights on what to consider when seeking a services provider...