Full-Stack
Product Leader.
I bridge the critical gap between high-level strategy and hands-on execution. From conceptualizing in Figma to coding the MVP and analyzing data, I lead lean teams to launch innovative products with exceptional speed and capital efficiency.
Expertise
Bridging strategy, operations, and user experience.
Product Strategy
Develop a clear, effective strategy aligning vision, goals, and audience to drive measurable business outcomes.
Product Operations
Establish software development processes that improve velocity, reliability, and cost-effectiveness.
UX & Product Experience
Deeply understand audience needs to optimize products for satisfaction, retention, and revenue growth.
Over the last 15 years, I've guided startups through dramatic pivots and helped large corporations achieve triple-digit growth by focusing on a simple principle: build things that deliver undeniable value.
Master of Advanced Management, Yale School of Management • MBA, Koc University
Key Achievements
Data-driven results across enterprise and consumer products.
Pageview Growth
in 7 months | Jun '22 – Jan '23
CLIENT
A Multi-national Telecommunications Conglomerate*
10+ companies
CATEGORY
Product Strategy
User Growth
in 1 year | from 89K to 1.2M users
CLIENT
Storia, Inc.
Online Media Company
CATEGORY
Product Strategy & Operations, UX Design
Throughput Growth
in 6 months | Oct '22 – Mar '23
CLIENT
Frumatic Monaco
International Boutique Software Development Company
CATEGORY
Product Operations
*Company names undisclosed due to NDAs.
Selected Projects
A showcase of recent product strategy and execution.
Valufact
Oct '25 – Dec '25 • Austin, TX
AI-powered financial intelligence platform that transforms SEC filings into plain-English summaries, standardized financial data, and actionable insights for 11,000+ public companies.
Frumatic DMS
Jan '22 – Feb '26 • Finland
Smart, ultra-flexible, and connected SaaS platform that streamlines auto dealership management.
A Banking App for GenZ*
Apr '22 – Aug '22 • UK
A banking app for GenZ that encourages positive money habits and rewards those who embrace them.
Price Prediction & Market Insights
Feb '22 – Mar '22 • Finland
Analytics toolkit that accurately estimates car market values and displays competitor inventory details.
Mental Wellbeing Platform*
Nov '20 – Feb '22 • Finland
Mental well-being apps with conversational assessments, knowledge base, and live chat features.
Donations App
Jan '20 – Oct '21 • UK
Open banking app that rounds up spending and automatically donates to preferred charities.
3D Cabinet Designer
Aug '20 – Dec '21 • Finland
Browser-based 3D cabinet configurator detecting part compatibility and sending orders to the factory.
HORECA Booking Platform
Apr '22 – Dec '22 • France
Suite of web and mobile apps for restaurants, cafes and clubs to manage bookings and customers to make reservations.
Camping Platform
Feb '22 – Mar '22 • France
A camping platform that allows camp-sites to manage their inventory and campers to book spaces effortlessly.
Beauty Services Platform
Feb '22 – Mar '22 • France
Web platform allowing beauty service providers to manage bookings, services, availability, and payments.
Key Strengths
Self-Sufficient
Most can tell what needs to be done; a few can show how. From animated prototypes to setting up end-to-end SSL encryption, I have the skill set to get projects off the ground independently.
Resourceful
I accomplish more with less. I prefer to utilize affordable out-of-the-box solutions and find alternative resources before an idea is objectively validated, driving capital efficiency.
Analytical
Experienced in building predictive statistical models and logic diagrams. I uncover valuable insights by analyzing data to design systems that are robust under the hood, yet intuitive for users.
Current Status
I'm currently working full-time for McLane, a Berkshire Hathaway company.
While I am not available for consultant work at the moment, I'm always eager to collaborate with and support individuals who are passionate about building awesome digital products.
Insights
Thoughts on strategy, design, and development.
Strategy: The Art of Not-Choosing
Imagine yourself on a small boat with ten holes leaking water, but you only have enough material to cover seven. The key to reaching shore lies in deciding which holes to cover...
An Introductory Guide to UX Workshop Activities
User Experience workshops bring together designers, stakeholders, and users to collaborate on creating and refining exceptional digital products...
Key Characteristics of a Top-Notch Software Development Company
Drawing on my experience collaborating with software development companies for over a decade, here are my insights on what to consider when seeking a services provider...