Project
McLane360: From product vision to customer launch in six months.
Led eCommerce product and UI/UX for McLane360 with a team of one Product Owner and two UI/UX leads, shaping the ordering experience from the ground up and helping bring McLane’s unified customer platform to market.
Satisfaction results come from post-event surveys at McLane Engage 2026.
A bigger opportunity than an ordering app
The starting point was a request to extend browser-based ordering. I saw an opportunity to solve a broader customer problem: fragmented tools for discovering promotions, placing orders, and staying informed.
That thinking helped shape McLane360, a unified customer platform bringing promotion ordering, delivery tracking, and business insights into one experience. As Senior Product Manager, eCommerce & UI/UX, I led the product direction and experience design for ordering, working with partners across the business and technology teams to deliver the public launch in six months.
I led a team of one Product Owner and two UI/UX leads and owned the roadmap: product steering with senior business, technology, sales and marketing leaders, and quarterly roadmap planning.
The milestone was McLane Engage 2026, where customers could use the product on the show floor. McLane featured the launch in its official company announcement.
My focus: make complex ordering feel simple
For a retail buyer, placing an order can mean comparing promotions, understanding product details, and allocating purchases across multiple stores. I shaped the journey around three connected tasks: discover, evaluate, and order.
- Find the right deal. Prioritized intuitive browsing, search, filtering, and Favorites so buyers could navigate the catalog with confidence.
- Make an informed choice. Brought product information, imagery, pricing, and shipping details into the purchasing flow, kept current through catalog synchronization.
- Check out across stores. Shaped a flexible cart and order-allocation experience, with checkout hardening and responsive design central to launch readiness.
McLane360 product marketing images. Select a screen to view it at full size.
Building the practice, not just the product
A fixed date and a small team meant the way we designed had to change too. I established an eight-phase UX delivery framework and design-system standards, so every feature moved from discovery to developer handoff the same way.
The biggest shift was prototyping in code. With AI-assisted development, the team built interactive HTML, CSS and JavaScript prototypes instead of static mockups, which cut UI design cycles from months to one to two weeks across the entire application.
I stayed close to the build as well. I personally developed the responsive functionality that shipped to production, extending McLane360 from its original mobile-only scope to tablet and desktop.
Six months. A fixed launch. Real customers.
An event launch creates a clear test: the product has to work when customers arrive. I drove sprint priorities across checkout, Favorites, responsive design, catalog synchronization and launch readiness, keeping the ordering experience at the center of delivery decisions.
Before Engage, we ran a structured beta with sales and marketing teammates to exercise the live ordering flow and reduce launch risk. Biweekly steering committees kept leadership and cross-functional partners aligned on scope and launch readiness as the team moved toward the show.
On the floor, the work extended beyond software. Sales, merchandising, marketing, engineering, and support teams helped suppliers prepare promotions and customers get set up. Seeing buyers discover deals and complete orders was the most rewarding validation of the experience we had built.
Customer validation beyond launch day
The orders followed quickly: within its first six weeks, McLane360 processed tens of millions of dollars in orders.
Post-event surveys from both customers and teammates rated the launch above 4 out of 5, beating the satisfaction target the team set before the show, with strong ratings for ease of navigating the app and finding products and information.
The launch established a foundation for a broader digital relationship with McLane customers.
Alongside the launch, I designed a vendor-agnostic product-data architecture so future eCommerce initiatives don’t depend on any single product-data vendor. It forms the business case for the next round of eCommerce investment.
Recognition for a shared achievement
In her reflection on Engage, Tanya Coutray, McLane’s Business Unit CIDO, recognized the Digital Customer Experiences team and called out our leadership:
“…with special recognition to Lance, Erman, and Sri Putumbaka for their leadership and their team members contributions throughout the journey.”
Chief Customer Experience Officer Vito Maurici also thanked me alongside the IT&D leaders and teams in his launch reflection. That recognition reflects a collective effort: organizational leadership across Digital Customer Experiences, the engineering team’s delivery, the teams behind delivery tracking and shared features, and the many business partners who made the launch possible.