Fifteen years of taking products from concept to market.

Roles

1. Feb 2026 – Present · Austin, TX

   Senior Product Manager, eCommerce & UI/UX

   McLane Company · a Berkshire Hathaway company

   Own product strategy, roadmap and customer experience for McLane360, the unified B2B customer platform, leading a team of one Product Owner and two UI/UX leads.

   • Turned a request to extend browser ordering into McLane360, one platform for promotions, ordering, delivery visibility and business insights, and took it from concept through beta to launch in six months. The platform recorded $37M in order revenue within its first six weeks.
   • Run product steering and quarterly roadmap planning with senior business, technology, sales and marketing leaders, resolving trade-offs across two value workstreams and six epics.
   • Launched at McLane Engage 2026 with customer satisfaction of 4.13/5 and teammate satisfaction of 4.45/5, both above the 80% target.
   • Established an eight-phase UX delivery framework, design-system standards and an AI-assisted, code-based prototyping practice that cut UI design cycles from months to one to two weeks.
   • Designed a vendor-agnostic product-data architecture that forms the business case for future eCommerce investment, with an estimated $2M in cost avoidance.
   B2B eCommerce Team leadership Roadmap & steering AI-assisted prototyping
   Case study: McLane360 →

2. Oct 2025 – Present · Austin, TX

   Founder, Product & Engineering Lead

   ValuFact · independent venture

   Conceived and built an AI-native financial-intelligence platform end to end: product strategy, UX, architecture, SEC data pipelines, APIs and production operations.

   • Covers 9,000+ public companies, with standardized financials for 7,000+ built on 17,700+ GAAP concept mappings.
   • Shipped AI filing analysis, 18 financial ratios, six composite scores, screeners, alerts, market intelligence and point-in-time backtesting; designed four-tier subscription packaging with usage-based cost controls.
   • Built model governance into the product: masked holdout testing, pre-registered acceptance gates, immutable prediction ledgers and a full configuration audit trail, with deterministic fallbacks wherever AI did not outperform rules.
   AI-native product Model governance Financial data Full-stack build
   Case study: ValuFact →

3. 2019 – Feb 2026 · Austin, TX · remote

   Global Product Director

   Frumatic · Monaco-based software development company

   Directed product strategy and delivery for 11 client products across four countries, leading two Product Managers and two UI/UX Designers alongside distributed engineering teams.

   • Built and commercialized a UX service offering from the ground up (team, operating model and client proposition) that generated 20% of company revenue in 2022, with a 54% close-to-quote ratio on proposals.
   • Led products across fintech (open-banking and Gen Z banking apps), automotive dealership SaaS, healthcare and hospitality, growing annual project throughput 26%.
   • Standardized discovery, requirements and user-story practices across teams, raising sprint velocity 57%.
   • Led market analysis, customer research and the roadmap for a Nordic telecom conglomerate’s digital presence, driving a 103% increase in pageviews in seven months.
   Team building Commercialization B2B SaaS Product operations
   Case study: Frumatic DMS → 73% Throughput Growth → 103% Pageview Growth →

4. 2019 – 2020 · Istanbul, Turkey

   Head of Product

   Storia Inc. · San Francisco-based digital media startup

   Led the pivot to an interactive user-generated-content platform on a startup budget, refocusing the company on two markets.

   • Grew users 34% to 1.7M and pageviews 148% to 17.2M through cross-functional design and engineering delivery.
   • Designed a points-and-ranking system that lifted pageviews per session 313% and session duration 156% while cutting bounce rate 73%.
   • Narrowed operations to Turkey and Brazil, rebuilt the team around a lean model, and won investor buy-in for the new product strategy.
   Turnaround Growth Community product
   1,270% User Growth →

5. 2015 – 2017 · Istanbul, Turkey

   Marketing Programs Manager

   Tuyap Exhibitions Group · Reed Exhibitions joint venture

   Identified, developed and commercialized B2B digital services, coordinating software, BI, IT and commercial teams.

   • Generated $1.5M in digital revenue in 2016 without capital investment.
   • B2B recommendation products improved Net Promoter Score by 29 points and customer satisfaction by 18% across two pilot exhibitions.
   B2B digital services Commercialization

6. 2014 – 2015 · Istanbul, Turkey

   Product Development Specialist

   Kale Industries Holding Co.

   Translated customer research across 12 cities into pricing and go-to-market strategy for two category-defining launches with ~$250M in projected revenue.

   • Represented the customer across the development and improvement of 40 products.
   Pricing Go-to-market Customer research

7. 2011 – 2014 · Istanbul, Turkey

   Consumer Electronics Product Manager

   Arena Computers Inc. · Redington India subsidiary

   Owned market analysis, portfolio and pricing strategy for the consumer-electronics category.

   • Grew category revenue 41%, from $10.8M to $15.2M in two years, more than twice the company growth rate.
   Portfolio management Pricing strategy