Fifteen years of taking products from concept to market.

Own product strategy, roadmap and customer experience for McLane360, the unified B2B customer platform, leading a team of one Product Owner and two UI/UX leads.

• Turned a request to extend browser ordering into McLane360, one platform for promotions, ordering, delivery visibility and business insights, and took it from concept through beta to launch in six months. The platform processed tens of millions of dollars in orders within its first six weeks.
• Run product steering and quarterly roadmap planning with senior business, technology, sales and marketing leaders, resolving trade-offs across workstreams.
• Launched at McLane Engage 2026 with customer and teammate satisfaction both above 4 out of 5 in post-event surveys, beating the target set before the show.
• Established an eight-phase UX delivery framework, design-system standards and an AI-assisted, code-based prototyping practice that cut UI design cycles from months to one to two weeks.
• Designed a vendor-agnostic product-data architecture that forms the business case for future eCommerce investment.

• B2B eCommerce
• Team leadership
• Roadmap & steering
• AI-assisted prototyping

Case study: McLane360

Conceived and built an AI-native financial-intelligence platform end to end: product strategy, UX, architecture, SEC data pipelines, APIs and production operations.

• Covers 8,000+ public companies, with standardized financials for 7,000+ built on 17,700+ GAAP concept mappings.
• Shipped AI filing analysis, 18 financial ratios, six composite scores, screeners, alerts, market intelligence and point-in-time backtesting; designed four-tier subscription packaging with usage-based cost controls.
• Built model governance into the product: masked holdout testing, pre-registered acceptance gates, immutable prediction ledgers and a full configuration audit trail, with deterministic fallbacks wherever AI did not outperform rules.

• AI-native product
• Model governance
• Financial data
• Full-stack build

Case study: ValuFact

Directed product strategy and delivery for 11 client products across four countries, leading two Product Managers and two UI/UX Designers alongside distributed engineering teams.

• Built and commercialized a UX service offering from the ground up (team, operating model and client proposition) that generated 20% of company revenue in 2022, with a 54% close-to-quote ratio on proposals.
• Led products across fintech (open-banking and Gen Z banking apps), automotive dealership SaaS, healthcare and hospitality, growing annual project throughput 26%.
• Standardized discovery, requirements and user-story practices across teams, raising sprint velocity 57%.
• Led market analysis, customer research and the roadmap for a Nordic telecom conglomerate’s digital presence, driving a 103% increase in pageviews in seven months.

• Team building
• Commercialization
• B2B SaaS
• Product operations

Case study: Frumatic DMS73% Throughput Growth103% Pageview Growth

Led the pivot to an interactive user-generated-content platform on a startup budget, refocusing the company on two markets.

• Grew users 34% to 1.7M and pageviews 148% to 17.2M through cross-functional design and engineering delivery.
• Designed a points-and-ranking system that lifted pageviews per session 313% and session duration 156% while cutting bounce rate 73%.
• Narrowed operations to Turkey and Brazil, rebuilt the team around a lean model, and won investor buy-in for the new product strategy.

• Turnaround
• Growth
• Community product

1,270% User Growth

Identified, developed and commercialized B2B digital services, coordinating software, BI, IT and commercial teams.

• Generated $1.5M in digital revenue in 2016 without capital investment.
• B2B recommendation products improved Net Promoter Score by 29 points and customer satisfaction by 18% across two pilot exhibitions.

• B2B digital services
• Commercialization

Translated customer research across 12 cities into pricing and go-to-market strategy for two category-defining launches with ~$250M in projected revenue.

• Represented the customer across the development and improvement of 40 products.

• Pricing
• Go-to-market
• Customer research

Owned market analysis, portfolio and pricing strategy for the consumer-electronics category.

• Grew category revenue 41%, from $10.8M to $15.2M in two years, more than twice the company growth rate.

• Portfolio management
• Pricing strategy